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Cookie Program Resources

It’s going to be AWESOME. Are you ready? Great. Let’s do it. Check out these great tools to help you reach your goals, and have your best cookie season yet! 

Girl & Family Resources

The 2021 Cookie Program will look a little different this year due to the pandemic. We're excited for our entrepreneurs to learn more about marketing campaigns and branding themselves through video, plus experience the incredible 24/7 benefits of ecommerce. Don't know a lot about marketing plans? Don't worry, we've got tons of support and ideas to get you started. Step one, be sure to follow us on Instagram and Facebook!


  • Goal-Setting


  • Money Management


  • Decision Making


  • People Skills


  • Business Ethics

Key Program Dates
Activity Date
Troop Cookie Program parent meeting December/January
Troop initial orders and opt-out choice due January 13
Digital Cookie email to parents Early January
Digital Cookie GO DAY! Program Begins—online selling opens 2 weeks prior to in-hand selling January 25
Digital Cookie Day events at offices January 25
Cookie distribution window to troop volunteers and girls February 5-9
Cookies In-hand GO DAY! Program Begins—girls selling in person February 10
First ACH Debit February 25
National Girl Scout Cookie Weekend February 28-
March 1
Girl Scout Week March 8-14
Girl Scout Birthday March 12
Cookie businesses close March 15
Final ACH Debit March 25
Reward Cards mailed to girls Late April
Recognition items distributed May
Experiential Rewards and Events May-July, October
Cookie Selling Resources
Pins and Badges
Care to Share

Care to Share is GSNorCal’s service project in which we share our delicious cookies with the community! Girls sell virtual cookies ($5 per package, no specific variety) either online or in-person to be donated by the council to a local organization, such as food banks or military bases, at the end of the program. (Per IRS regulations, all donations collected while participating in product programs should be put toward Care to Share.)

Handouts and Links
  • 2020 Little Brownie Baker Girl Scout Cookie Line-up Video - Get to know the entire line-up of Girl Scout Cookies for 2020! Perfect for sharing at upcoming rallies, events, or social media.
  • Cookie Family Guide – Everything you need to have a successful Cookie Program. Key dates, selling tips, and more helpful resources. 
  • Lemon-Ups Girl Scout Cookie Video - Meet the newest addition to the cookie lineup
  • Parent Cookie Kickoff Presentation - Learn more about the Cookie Program's key dates and elements so that you can best support your Girl Scout entrepreneur.
  • Parent Responsibility Form – Each Girl Scout family submits this completed form to their troop cookie manager prior to participating in the Cookie Program, including cookie booths. Talk with your troop leader for more information.
  • Cookie Program Retail Products – Boost your sales this cookie season with these exciting promotional products. These items will make your stand out and draw attention to your business. From booth decorations and cookie carts to fun patches and apparel, GSNorCal shops have everything your girl needs for a successful Cookie Program! 
  • Cookie Experiences and Higher Rewards Details – From adorable plushies to tech treats, and even awesome experiences, there's plenty of opportunities for your girl to set her eyes on the prize and get-goaling!
  • Entrepreneur Progression Chart
  • Little Brownie Bakers – In addition to tasty cookies, our bakers also provide  handy resources and activity ideas  to help girls set goals, practice money management, decorate their booths, share their excitement and their business on social media, and more!
  • Reward Card Conversion Specifics – From camp and award projects to retail shops and more, Reward Cards give girls financial empowerment. Checkout this document for details!
Elevate Your Cookie Business

Branding You, Cookie Logistics, Cookieology, and Entrepreneur to Entrepreneur give you tips, activities, and other resources to strengthen specific parts of your cookie business!

Marketing Tips

There are a variety of opportunities to sell cookies beyond door-to-door sales and cookie booths—below are suggestions for selling cookies. 

  • Ask away! The number one reason people don’t buy cookies is because they were never asked.
  • Encourage customers to buy enough cookies to last until the following cookie season. A hot summer day is the perfect time for a frozen Thin Mint.
  • Always tell customers your goals for selling cookies. Decorate t-shirts, paint posters, or make signs explaining your goals.
  • Host a troop door-to-door sales party. Split into teams and walk door-to-door in designated neighborhoods, then meet as a troop to warm up and celebrate the troop’s success. Consider recognizing each team for a unique accomplishment: most cookies sold, most Samoas sold, best manners, best energy, etc.
  • Save your order cards from year-to-year and contact previous buyers first.
  • Offer Girl Scout Cookie recipes.

Do you have ideas not covered here? Feel free to share your tips on our Facebook page!

Turning a "No" into a "Yes"

Her potential customers might have questions or be reluctant to buy cookies. Don't be discouraged! Sometimes a "not sure" is really an invitation for you and your Girl Scout to explain more about the Cookie Program. Practice these talking points with your Girl Scout so that she can share them with tough customers. 

  • All cookie money stays local.
  • Suggest purchasing Care to Share—it gives her customer an easy way to support your Girl Scout, her troop, Girl Scouting, in addition to giving back to their community.
  • The council proceeds are reinvested into the girls and troops through grants, subsidizing camp fees, and providing programming.
  • The Cookie Program is about the Girl Scouts who are learning skills and earning money for their troops.
  • Her Girl Scout troop's personal cookie and entrepreneurship goal.

If her customers still prefer not to buy cookies, remind her to thank them for their time with a smile!

Note: If the topics or questions become heated or controversial, you can step in as the adult and kindly ask the customers to check GSUSA’s Cookie FAQ webpage or to reach out to our council for more detailed information.

Safety Guidelines

All girls who participate in the Cookie Program must follow the safety guidelines from Girl Scouts of the USA below.

  • Computer and Internet Use Safety Actvity Checkpoints
  • Cookie and Product Program Safety Activity Checkpoints
  • Show you’re a Girl Scout. Wear your Girl Scout membership pin and/or Girl Scout clothing to identify yourself as a Girl Scout.
  • Buddy up. Always use the buddy system. It’s not just safe, it’s more fun!
  • Be streetwise. Become familiar with the areas and neighborhoods where you will be selling cookies.
  • Partner with adults. Adults must accompany Girl Scout Daisies, Brownies, and Juniors when they are selling or delivering product. Girl Scout Cadettes, Seniors, and Ambassadors must be supervised by an adult when they are selling or delivering product. They must never sell alone. Adults should be present at cookie booths at all times.
  • Plan ahead. Always have a plan for safeguarding money—avoid walking around with large amounts of it or keeping it at home or school. Give cookie money to supervising adults who should deposit it as soon as possible.
  • Do not enter. Never enter the home or vehicle of a person when you are selling or making deliveries. Avoid selling to people in vehicles or going into alleys.
  • Sell in the daytime. Only go door-to-door during daylight hours, unless accompanied by an adult.
  • Protect privacy. Girls’ names, addresses, and email addresses should never be given out to customers. Use a group contact number or address overseen by an adult for customers to request information, reorder, or give comments. Protect customer privacy by not sharing their information elsewhere. Girls should never take down credit card numbers.
  • Be safe on the road. Always follow safe pedestrian practices, especially when crossing at intersections or walking along roadways. Be aware of traffic when unloading product and passengers from vehicles.
  • Be internet savvy. Take the GSUSA Internet Safety Pledge before going online and follow the specific guidelines related to marketing online.
Digital Cookie Day—January 23, 2021

Girls, join us LIVE! for GSNorCal’s virtual Digital Cookie Day January 23, 2021  to kick off the program!

Attend and complete step 1 of your entrepreneurship badge!

Join this virtual celebration to discover how to boost your personal brand and online presence as an entrepreneur. Learn tactics from other girlpreneurs, including how to sell while you sleep— ecommerce is 24/7!

Registration is free, and all Girl Scouts and their families are welcome.

Setup Your Digital Cookie Page

With the Digital Cookie® platform, the Girl Scout Cookie Program you know and love is better than ever. Fun, easy-to-use tools help you superpower your sale and go beyond the booth with online and mobile channels that make it easy for cookie fans near and far to order their faves online, pay by credit card, and support your sale.

That’s more ways to participate, more ways to sell, more ways to buy and more ways to learn. Girls who used the platform in addition to traditional sales, sold more cookies and reached their goals faster!

Plus, on your very own personalized cookie site, you get to play interactive games, watch videos, enjoy printable activities, take fun quizzes and more—all while taking your entrepreneurship skills to the next level.

The Digital Cookie platform allows you to customize the way you learn and earn, using technology in new and engaging ways, all while earning cool cookie business badges along the way.

Check out these Digital Cookie resources!
 

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Get going with the Digital Cookie app for iOS and Android.

  • DigitalCookieApp
  • apple
  • google
Request Your Goal-Getter Kit (Grades 6–12)
Goal-Getter Challenge Kit

Calling all GSNorCal Cadettes, Seniors, and Ambassadors—looking to show everyone that you're a goal-getter? Share with us your amazing cookie-powered experiences, and we'll send you a goal-getter kit! 

After you fill out your form, we'll send you an "Ask Me How Long I've Been a Girl Scout" button, a table tent, a booklet full of ideas for earning your Entrepreneurship badges, and a customized poster to display at your booth that shows your potential customers you're a goal-getter!

Social Media Toolkit for Girls & Families

Cookie Countdown

The cookie program is right around the corner. Start sharing cookie buzz on your social media pages with the below images or cover photo!

Sample Messaging: “The most wonderful time of the year is just around the corner... That’s right, it’s Girl Scout Cookie time! What’s your favorite flavor?”

  • 1 Week Til Cookies
  • 2 Days Til Cookies
  • 3 Days Til Cookies
  • LittleBrownieReady

Cookies are here!

Share content throughout the program and make sure to talk about your goals and what Girl Scouts means to you.

Sample Messaging: “The wait is finally over! Support my goal to ___ and stock up on your favorite cookies today!”

  • Starts-Today
  • Thank-You
  • 2020_Proud_Cookie_Dad
  • 2020_Proud_Cookie_Mom
  • 2020_Proud_Cookie_Volunteer
  • LittleBrownieCookieFanpride

Facebook & Twitter Cover Photos

  • Ask-Me-About-GS-Cookies_Cover
  • Cookies-are-Coming_Cover
  • GS-Cookie-Time_Cover

Cookie Varieties

  • LittleBrownieSmoresFan
  • LittleBrownieTagalongsFan
  • LittleBrownieToffee-tasticFan
  • LittleBrownieLemonHere3
  • CookieAnnounce4
  • LittleBrownieSamoasFan
  • LittleBrownieDosidosFan
  • LittleBrownieThinMintsFan

Lemon-Ups

  • I_AM_A_Leader
  • I_AM_Gutsy
  • I_AM_Creative
  • Launch_Eight_Messages

Holiday Promotions

  • Holidays_LU_Football_7fzeuc5
  • Holidays_Football
  • Holiday_LU_Valentine_XSWSsmX
  • 2020_Phase_Love_Cookies

Say thanks!

After a successful cookie program, it’s time to say thank you to all who supported your goals. You can even tag them to make it more personal!

Sample Messaging: “Thank you for supporting my goals! You helped me reach my goal of _____ and you got a delicious package of cookies, too! Because of you, I’ll be onto my next Girl Scout adventure in no time!” 


Cookie Entrepreneur Family Pins

Each Girl Scout grade level has its own set of requirements to help families guide their Girl Scout as she runs her own cookie business year after year. Girls can earn all 13 pins in the collection—one unique pin for every year they participate and meet the requirements. Guidelines for each program level are on the Volunteer Toolkit in the resources tab and linked below.