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Recognizing National S’mores Day in a big way with a new S’mores cookie!


Well before Girl Scout Cookies were produced by licensed bakers to sell nationally, Girl Scouts baked and sold cookies on their own. Our girls were entrepreneurs going as far back as 1917!

In celebration of 100 years of Girl Scouts selling cookies, Girl Scouts of the USA introduces the commemorative Girl Scout S’mores™ cookie. GSNorCal will add the new cookie to our 2017 lineup, where it will join classics like Thin Mints®, Samoas, and Trefoils®.

Girl Scout S’mores cookies give consumers another delicious way to support all the positive things girls do to impact their community—using their cookie earnings in many ways to support initiatives that the girls choose and deliver.  

In 2017, we celebrate the 100th anniversary of the first known instance of Girl Scouts selling cookies and learning the basic skills and acumen they need to be leaders in business and sales, manage their personal and family finances, and gain self-sufficiency and confidence handling money.

The tradition of making and enjoying s’mores in the outdoors was also popularized by Girl Scouts as early as the 1920s. The popular s’mores recipe is another testament to Girl Scouts’ longstanding commitment to the outdoors.

According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership.

When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.

Click here to learn more about the Girl Scout cookie program!