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Service Unit Toolkit

Service Unit Renewal Toolkit

We know that social media and email are some of the best tools you have to reach your members—that's why we've put together a complete toolkit for you to rock your service unit's renewal this year!

Below you'll find everything you need to know about renewal deadlines, incentives, and more. The best part? We've created copy-and-paste social media and email messaging (with accompanying graphics!) to make it super easy for you to get the word out.

Feel free to share the convenient short URL with your members:


Renewal Incentives

Unrenewed Girl Scout memberships expire October 1, 2022. Renew today to retain your membership. 


We are so grateful for all you do to encourage and support membership renewal and recruiting at this important time! As a thank you for your help, when 60% of the girls assigned to your service unit as of March 31, 2022 renew for another year of fun, you’ll get your choice of one of three great benefits:

  • Priority property reservations
    • Guaranteed first choice* of property and date for SU event between the dates of October 1, 2022–May 25, 2023
    • Discount of $150 off property rental
    • Limited to only one SU event
    • Holiday blackout dates apply 
*If two qualifying SU’s pick the same date and location the first choice will go to the SU with the highest renewal percentage
  • Regionally based program for Fall 2022
    • This is an option ONLY for the North Coast, North Central and Redwoods regions due to the proximity of council properties
    • Customized for your region
    • One program per region, location centrally based on majority of renewals
  • Host a renewal event by August 30 and receive:
    • Up to 50 girls renewed = $100
    • 51 to 200 girls renewed = $200
    • 201 to 350 girls renewed = $350
    • 351 to 500 girls renewed = $500
    • 501 to 650 girls renewed = $650
    • 651 to 750 girls renewed = $750

Plus, you’ll receive a free 1-year GSUSA Zoom renewal just for promoting the early renewal campaign to your troops, as well as a toolkit of social media resources to help support your renewal campaigns. See below! 


To download the graphics below, simply right-click the desired image, select "Save Image As...", and click "Save". 

Social Media Messaging

Social media is one of the most effective ways to remind members to renew their Girl Scout membership! Whether you're posting to Facebook or Instagram, here are some posts for you to share. 

  • Post #1

    Girl Scouts is here to support her strengths and help her grow no matter what life throws her way! Renew you and your girl’s memberships by May 31 to maximize your rewards!

  • Post #2

    Keep the Girl Scout fun going! Renew your whole troop at by May 31 to snag our exciting incentives.

  • Post #3

    Our Early Bird Skye has a strong sense of self, soars in confidence, and strives to form positive identities--sound like any Girl Scouts you know? Be like Skye and renew at

  • Post #4 

    As she grows in Girl Scouts, she’ll continue to be the bravest, boldest, BEST version of herself­­––the version where she walks tall and acts with confidence! Renew by May 31 at

  • Post #5

    No matter what, you can always count on Girl Scouts to have her back! Stick with us—the BEST is yet to come. Renew by May 31 at


Facebook Profile Picture Frames

We also created three exclusive profile picture frames for you to customize your Facebook profile. Each profile picture frame comes in four different colors: deep purple, lilac, plum, and sky.

To add one of our Girl Scout Renewal frames to your Facebook profile picture:

  1. Go to
  2. Click your profile picture in the bottom left and select your Page.
  3. Search for a frame with the keyword "gsnorcal".
  4. Choose the frame you want to use from the results.
  5. Click "Use as Profile Picture".
  • renewal22-fb-frame-3
  • renewal22-fb-frame-1
  • renewal22-fb-frame-2

Zoom Backgrounds

Add one of our Girl Scout Renewal backgrounds to your Zoom account!

Desktop App

  1. Log into Zoom.
  2. Click your profile picture, then click on Settings.
  3. In the left menu bar, click on the Virtual Background tab.
  4. Upload your Girl Scout Zoom background.

Mobile App

  1. Log into Zoom and join a meeting.
  2. Tap the three dots at the bottom right to open the More menu.
  3. Tap Virtual Background.
  4. Upload your Girl Scout Zoom background!

Email Signatures

Edit your default email signature to include one of our Girl Scout email signature graphics!