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Service Unit Toolkit

Service Unit Renewal Toolkit

We know that social media and email are some of the best tools you have to reach your members—that's why we've put together a complete toolkit for you to rock your service unit's renewal this year!

Below you'll find everything you need to know about renewal deadlines, incentives, and more. The best part? We've created copy-and-paste social media and email messaging (with accompanying graphics!) to make it super easy for you to get the word out.

Feel free to share the convenient short URL with your members:


Renewal Rewards

Unrenewed Girl Scout memberships expire October 31, 2021. Renew today to retain your membership. 


We are so grateful for all you do to encourage and support membership renewal and recruiting at this important time! As a thank you for your help, based on their membership as of October 31, service units will receive:

  • $100 if SU meets or exceeds total VLT MY21 membership (new/ renew/rejoin), based on all VLT Assigned to SU as of July 1, 2021
  • Council-wide Bonus; all SU get $50 if council exceeds all MY21 membership total (all pathways), as of July 1, 2021

As well as: 

  • A year of free GSUSA Zoom renewal
  • A toolkit of social media resources to help support your renewal campaigns. See below! 

To download the graphics below, simply right-click the desired image, select "Save Image As...", and click "Save". 

Social Media Messaging

Social media is one of the most effective ways to remind members to renew their Girl Scout membership! Whether you're posting to Facebook or Instagram, here are some posts for you to share. 

  • Post #1

    No one knows how to cheer girls on, lift them up, or celebrate their strengths better than you. Renew you and your girl’s memberships by September 30 to maximize your rewards!

  • GSUSA_Press Play_Social Media_Renew7
  • GSUSA-Press-Play-Social-Media-Renew8
  • Post #2

    Signing up for another year of Girl Scouts is a cinch. Renew your whole troop at by September 30 to get the most out of your rewards!

  • GSFall-Recruitment-01
  • Post #3

    Your girls count on you, rain or shine, and your service unit is here for you through it all. Today, tomorrow, together—we’re on your team. Renew at

  • GSUSA-Press-Play-Social-Media-Join-V2
  • GSUSA-Press-Play-Social-Media-Renew
  • Post #4 

    Skill building? We’ve got your back. GSNorCal has opportunities and activities to build skills and resilience. Renew by      September 30 at

  • GSUSA-Press-Play-Social-Media-Join-V28
  • Post #5

    Sisterhood and support? We’ve got this. GSNorCal is here for you every step of the way. Renew by September 30 at

  • GSUSA_Press Play_Social Media_Renew5
  • GSUSA-Press-Play-Social-Media-Renew6

Facebook Profile Picture Frames

We also created three exclusive profile picture frames for you to customize your Facebook profile. Each profile picture frame comes in four different colors: deep purple, lilac, plum, and sky.

To add one of our Girl Scout Renewal frames to your Facebook profile picture:

  1. Go to
  2. Click your profile picture in the bottom left and select your Page.
  3. Search for a frame with the keyword "gsnorcal".
  4. Choose the frame you want to use from the results.
  5. Click "Use as Profile Picture".
  • renewal22-fb-frame-3
  • renewal22-fb-frame-1
  • renewal22-fb-frame-2

Zoom Backgrounds

Add one of our Girl Scout Renewal backgrounds to your Zoom account!

Desktop App

  1. Log into Zoom.
  2. Click your profile picture, then click on Settings.
  3. In the left menu bar, click on the Virtual Background tab.
  4. Upload your Girl Scout Zoom background.

Mobile App

  1. Log into Zoom and join a meeting.
  2. Tap the three dots at the bottom right to open the More menu.
  3. Tap Virtual Background.
  4. Upload your Girl Scout Zoom background!
  • on-time-renewal-zoom-1
  • on-time-renewal-zoom-2

Email Signatures

Edit your default email signature to include one of our Girl Scout email signature graphics!

  • on-time-renewal22-email-signature_vA
  • on-time-renewal22-email-signature-vB